Canada’s smallest province offers more to marketers than many realize. With a permanent population of 140,000 the province also enjoys an additional one million visitors to the province during peak season. This adds to the diversity of the readers of Prince Edward Island’s community newspapers.

Residents on the Island are involved in many traditional industries such as farming, fishing and tourism as well as new emerging businesses such as information technology and biosciences. This offers advertisers a target market that is diverse and largely untapped.