Nova Scotia is the most populous province in Atlantic Canada and home to its largest city: Halifax. With nearly one million residents and a large amount of leisure and business travellers the province offers marketers a wide range of advertising opportunities.

With 11 degree-granting institutions and 13 community colleges producing over 15,000 graduates annually, Nova Scotia boasts one of the most talented workforces in the world as well as many opportunities to reach educated and affluent readers.

Nova Scotia has in recent decades become much more diverse. Industries such as fishing, mining, forestry and agriculture remain very important, and have been joined by tourism, technology, film, music, and finance. 

With its big cities, agricultural areas, small college towns and resort communities Nova Scotia offers advertisers choice and value.