Newfoundland and Labrador has experienced a great deal of growth in recent years thanks to burgeoning energy and tourism sectors. This growth has added a new energy to an already culturally rich and diverse province. With the regions largest University, Memorial, the province has an educated population that stays in the province after graduation.

The population of over half a million people is passionate about its local news and current affairs. These readers are often only served by AdAtlantic’s community newspapers. This offers advertisers an opportunity to reach readers underserved by other media and marketers.